BLACKWAKE - Privacy Policy
1. Introduction
At BLACKWAKE, your privacy matters. This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and what rights you have in relation to it. By using our website and placing an order, you agree to the practices described in this policy.
This policy applies to all customers in the United States and the United Kingdom. UK customers have additional rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, which are addressed in this policy.
2. Information We Collect
We collect the following categories of personal information:
Information you provide directly:
• Full name
• Email address
• Shipping and billing address
• Phone number (if provided)
• Payment information (processed securely - we do not store full card details)
• Order history and preferences
• Messages sent to our support team
Information collected automatically:
• IP address
• Browser type and version
• Pages visited and time spent on the website
• Referring website or source
• Device type and operating system
• Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
• To process and fulfil your orders
• To communicate with you about your order status, shipping updates, and delivery
• To respond to your customer service enquiries
• To send you marketing emails if you have opted in (you can unsubscribe at any time)
• To improve our website, products, and services
• To detect and prevent fraud or unauthorised access
• To comply with legal obligations
4. Legal Basis for Processing (UK and EU Customers)
For customers in the United Kingdom, we process your personal data on the following legal bases:
• Contract: Processing necessary to fulfil your order and deliver our services
• Legitimate interests: Improving our website and preventing fraud
• Consent: Sending marketing communications where you have opted in
• Legal obligation: Where required by law
5. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device that help us remember your preferences and understand how you use our site.
We use the following types of cookies:
• Essential cookies: Required for the website to function, including your shopping cart and checkout process
• Analytics cookies: Help us understand how visitors use the site so we can improve it
• Marketing cookies: Used to show you relevant advertisements on other platforms
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
6. Sharing Your Information
We do not sell your personal information to third parties. We may share your information with:
• Shipping carriers: To deliver your order (name, address, phone number)
• Payment processors: To securely process your payment (e.g. Shopify Payments, Stripe)
• Email service providers: To send order confirmations and marketing communications
• Analytics providers: To understand website usage (data is anonymised where possible)
• Legal authorities: Where required by law or to protect our legal rights
All third parties with whom we share data are required to handle your information securely and in accordance with applicable data protection laws.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to comply with legal, accounting, and reporting requirements. Order data is typically retained for 7 years for tax and legal purposes. Marketing data is retained until you unsubscribe or request deletion.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. Our website uses SSL encryption for all data transmitted between your browser and our servers. Payment information is handled by our certified payment processors and is never stored on our servers in full.
No method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
• Right to access: Request a copy of the personal information we hold about you
• Right to rectification: Request correction of inaccurate or incomplete information
• Right to erasure: Request deletion of your personal information (subject to legal obligations)
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Request a copy of your data in a machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent for marketing at any time
To exercise any of these rights, contact us at support@blackwake.com. We will respond within 30 days. UK customers also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
10. Marketing Communications
If you subscribe to our newsletter or opt in to marketing at checkout, we will send you promotional emails about new products, exclusive offers, and gear updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. Unsubscribing from marketing will not affect transactional emails related to your orders.
11. Children's Privacy
Our website is not intended for children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.
12. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the updated policy on our website with a revised date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Email: contact@blackwake.shop
Response time: Within 24 hours, Monday-Friday
We are committed to handling your personal information with transparency, care, and respect.